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Your ideal client is the foundation of your house. I, like most entrepreneurs, didn’t know when I started my business that just having a “niche” was not accurate or precise enough to create the success that I was after. Let’s face it: your business is you, so you have to love all your clients. You are no longer employed by someone else, in a job where you have to do what your boss tells you and work with people that you don’t necessarily like. You’re the boss now, so you’ve got to love what you do and the people you work with. Picture your clients as the frame that your house is built around. The large bottom part is your target market – the concrete foundation that holds the house together. The walls are your niche that you most want to appeal to, but the roof is where it’s at. They are your ideal clients. So you have to figure out what those folks at the top want to hear from you. It’s not always about money for them, it’s about growth. Do you have what they want? Here’s a question to ask yourself: “Which clients are my favorites and why?” You’ll be making a huge mistake if you only focus on what you do. Focus on the values of your ideal clients, because it will tell you about your own values – and you’ll be speaking the words that they want to hear. It’s the foundation of your house, so make sure it’s solid!

• Always highlight your irresistible Juicy benefits. These are the shutters, the crown molding, the landscaping of your house. It’s curb appeal! It is your unique way of describing how you can change someone’s life. In the end, your credentials don’t matter as much as how their life is going to change once they give your their money. This is where you tell them the benefits of working with you. NOT how many years of experience you have, or the huge mega-companies you’ve worked with, or all the workshops, workbooks and CD’s that they’ll get with your program. These are features, not benefits. Spend the time, dig deep, and have a juicy benefit statement ready to go for every form of service that you provide. This is your opportunity for getting clarity so that your marketing can stand out. These statements help you to know your value so you can charge more. Find the words to say why you’re different than everyone else out there.

Globalization

Business of today can be done whenever and wherever. Thinking global is something that is quite feasible already. Reaching out to the opposite hemisphere is now just clicks away with the right internet connection.

The abundance of online messaging tools such as Yahoo Messenger (1 of the 1st of its kind) up to the rise of Skype, and now, Facebook. Globalization has been in the table since the late 90′s though it is just but now that the whole concept is starting to materialize.

So it is safe to say that technology was already there, it is the idea and the means where more people will be able to use that technology and have a market for it. Internet connectivity is the key to globalization, the cheaper and faster internet connectivity becomes available to people, the faster and better reach will internet technologies would have, a clearer sense of globalization is achieved.

Global Marketing Research

Marketing research as it was with any type of research would be mainly limited to one’s locality, one’s reach. If you want to know about something, you would usually simply can only reach out to where it is feasible and easily accessible to your means like inviting different people to attend a brainstorming session or focus groups. Handing out surveys in your local school, or mall that can easily get you a good demographic of your area.

These endeavors are definitely not obsolete and for all you know can provide such raw data that companies or businesses can really utilize. But right now, with the technology at hand, business can now venture into the global market and with that said, for them to be able to know how to do these businesses, what works, what demographics a country, or a region may have, what they need is reach and that is what technology provides.

Small businesses that are still starting need to look for ways to make their products and services interesting to their audience. One of the best ways to do this is to give their products fun and witty names. By doing this, the products stick in the minds of prospective clients because they are attracted to the name. It’s a simple but effective marketing scheme that more often than not, works like wonders. One thing you can do is to brainstorm for product names.

When brainstorming for a name, check a thesaurus. You can use different thesauruses since these could have different results. Other thesauruses contain slangs and lingo that could sound better for product names.

Play a metaphor game. Ask yourself or your team “if you or I were animals, which ones would we be?” Try to think about different realms like sports, war, music, medicine, landscape, flowers, etc. Write the words, ideas and phrases which seems to have a relevance to the naming challenge. For example, let’s just say you’re planning to name a chocolate flavored cake for your bakery, and you decide to use color for the game. You can write down dark, light, shadow, and more. You might think of naming your cake “Dark Wishes”

Scan though directories and check out names of companies that are in the same industry or business as the one you’re putting up. This helps in two ways, it makes sure that the name you want to use is not over used and that it’s unique, and it can also inspire you to make new names.

Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there might be a few things you could do better that would make a huge difference in the success of your events.

I was at an event not too long ago and never, in three days, did the promoter ever start on time. Not just at the beginning of the day, but coming back from breaks, coming back from lunch, and of course, if an event doesn’t start on time, it more than likely doesn’t end on time.

Now, you might think that’s just being overly picky, or that’s just setting the bar way too high. After all, what’s the big deal if you don’t start exactly on time? Let me tell you why this is such a big deal, it’s called integrity, it’s called your word, it’s called doing what you say you’re going to do.

What’s more important than that?

It might seem like a little thing to start ten minutes late, but at the event I attended, it started forty-five minutes late, and we had the added pleasure of standing outside the doors, in the hallway, the entire time. You can imagine people were more than a little aggravated, but here’s the thing if you say you’re going to start at eight o’clock, or let’s say you’re going to open the doors, whatever it is, it doesn’t matter, and you don’t do it.