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In today’s fast paced world, it is important to know and it is equally important to remember, but given the limited amount of time, work pressure and multi-tasking requirements, the human mind is constantly reeling under pressure. In such circumstances, can we really blame a person sitting at the reception desk, answering the constantly ringing telephone off the hook to remember every single visitor that comes to the office? No. This is where visiting cards or business cards come into play. A small piece of hard paper with the person’s name, profession, business address and contact details inscribed on it has done wonders and saved many from the pain of remembering. But then again, it is also necessary to stand out from the crowd and be the first one to be presented at the CEO’s desk. To get that one phone call to turn your business around, what one needs is a good design, that catches the eye and who can make it possible other than a good visiting card design company- a company that not only specializes in visiting card design but also brochure design and business card design.

It is again the diverse portfolio that the company offers that attracts your eye. Getting everything under a single roof surely helps and so a company that has proven expertise in dealing with visiting card design and brochure design at the same time can cost you half your time. However, it is very important that you lay your hands on the right company. ‘Right’ is a very important word here as among a crowd of companies that offers brochure design or business cards design, one has to pick the one which will give you the best of services.

Rick Wagner was recently forced to step down from General Motors (GM) due to the poor performance of the company he led. I know there are various opinions out there as to whose ‘fault’ it is that GM has been failing, but ultimately, his job performance is tied to the company’s performance. After all, the CEO is in charge of making the decisions necessary to keep the company profitable on a good day, and at the very least, prevent it from going under. I will be the first to say that it is not an easy job, but that is why CEO’s make the big bucks! Given that GM has continued a downward slide since he has been at the helm, he should be held accountable for his lackluster performance.

Accountability is a necessity in the business world. Managers hold their employees accountable, ultimately, shareholders and board members are supposed to hold the executives accountable.

With all that being said, I also believe highly in rewarding people on good performances as well. Productivity, making money and serving customers well should all be rewarded when done above and beyond the call of duty. When expectations are exceeded and top performers emerge, they undoubtedly should be paid handsomely. There is much talk out there today about ‘excessive greed’ in large companies (especially those too large to fail). I say that it is excessive when it is not warranted. When the leaders are at the helm of a sinking ship, they do not deserve a reward at all, but deserve more the fate of Rick Wagner. However, if there are performers within the company that are making money for the company (despite the horrific spending/bleeding of the rest of the company), they should be rewarded regardless of the overall company’s health. Why? Because they are the only people who can actually save a company. If you don’t reward performers, those performers will go to another company who will. What happens if all the performers leave? The show is over. Plain and simple.

Many companies continue to invest in their sales force on the basis of giving everyone a slice of the sales training cake by allowing all of their sales force to attend a seminar. Whilst skill development can not happen in a seminar situation (they are simply too big and are, therefore, effectively a lecture rather than genuine training) they can form a useful tool in the motivation of sales people. However, if you simply send everyone to the seminar and do not examine the real success of your investment, you may well be wasting money.

The large number of seminars on offer, especially in the field of selling makes it particularly difficult to do a quality-based selection. As a sales manager responsible for the further training of your sales people, you know how this wealth of choice makes the selection of an appropriate seminar even more difficult. Monitoring the effectiveness of the seminar as a sales training tool should not, therefore, just be a slogan for you.

Before you send off for the seminar tickets, ask yourself the following questions:

Where do we stand? Where does the sales person to be trained stand?

Then formulate the training objective and the need from the point of view of the sales person you intend to send to the seminar.

The right choice of seminar is crucial. The real test of how effective a seminar was in training your sales people is in the degree of implementation afterwards of what was learnt during the seminar. You need to be able to judge the quality of the seminar and the presenters from your own experience. This is a key measure of the quality of the seminar as a sales training event.

Banishing copywriters block forever – simply pick from a list, fill in the blanks and go

Experts in sales copywriting skills will tell you that successful sales copy contains a number of vital component parts.

Headlines – A single line such as “10 strategies for successful pain relief” which gets straight to the point, grabs the attention of your target audience and pulls them into the paragraph you want them to read.

You might have written such a line yourself if you’d thought about it for a while, but you could have done it in just a few seconds if you had a list of effective headlines to consider and select from.

Openings - For example when choosing an opening line you could choose one from a list such as “Are you tired of all the ____that don’t work, the latest ____ that promise success and leave you seething with frustration and disappointment?” and simply fill in the blanks to suit your topic.

Guarantees – Here’s a ready written line you could use when giving your visitors a guarantee about your offer “Once you receive your free issue, the next move is up to you. You can continue with _____ at the special low rate of £____ for _____ ( more issues). Or simply send it back and owe nothing. The free issue is yours to keep with my thanks for giving a try!”

Again just fill in the blanks to suit your product and that’s it – guarantee line written. And if you don’t like the sound or feel of this line not to worry, there are many more to choose from.