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Many companies continue to invest in their sales force on the basis of giving everyone a slice of the sales training cake by allowing all of their sales force to attend a seminar. Whilst skill development can not happen in a seminar situation (they are simply too big and are, therefore, effectively a lecture rather than genuine training) they can form a useful tool in the motivation of sales people. However, if you simply send everyone to the seminar and do not examine the real success of your investment, you may well be wasting money.

The large number of seminars on offer, especially in the field of selling makes it particularly difficult to do a quality-based selection. As a sales manager responsible for the further training of your sales people, you know how this wealth of choice makes the selection of an appropriate seminar even more difficult. Monitoring the effectiveness of the seminar as a sales training tool should not, therefore, just be a slogan for you.

Before you send off for the seminar tickets, ask yourself the following questions:

Where do we stand? Where does the sales person to be trained stand?

Then formulate the training objective and the need from the point of view of the sales person you intend to send to the seminar.

The right choice of seminar is crucial. The real test of how effective a seminar was in training your sales people is in the degree of implementation afterwards of what was learnt during the seminar. You need to be able to judge the quality of the seminar and the presenters from your own experience. This is a key measure of the quality of the seminar as a sales training event.

Small businesses that are still starting need to look for ways to make their products and services interesting to their audience. One of the best ways to do this is to give their products fun and witty names. By doing this, the products stick in the minds of prospective clients because they are attracted to the name. It’s a simple but effective marketing scheme that more often than not, works like wonders. One thing you can do is to brainstorm for product names.

When brainstorming for a name, check a thesaurus. You can use different thesauruses since these could have different results. Other thesauruses contain slangs and lingo that could sound better for product names.

Play a metaphor game. Ask yourself or your team “if you or I were animals, which ones would we be?” Try to think about different realms like sports, war, music, medicine, landscape, flowers, etc. Write the words, ideas and phrases which seems to have a relevance to the naming challenge. For example, let’s just say you’re planning to name a chocolate flavored cake for your bakery, and you decide to use color for the game. You can write down dark, light, shadow, and more. You might think of naming your cake “Dark Wishes”

Scan though directories and check out names of companies that are in the same industry or business as the one you’re putting up. This helps in two ways, it makes sure that the name you want to use is not over used and that it’s unique, and it can also inspire you to make new names.