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“The term Thinking Corporation applies to any organisation that accepts the basic truth that all people have the ability to create their own futures. In accepting this, they provide for everyone to be successful in the realisation of their own vision through culture, systems and processes that facilitate the implementation of employee generated ideas.” – From the book, “The Thinking Corporation” by David Frood

Why Make the Change?

Many of the developed economies are struggling with low growth and unemployment. Countries that used to lead the world are ranking between 130 to 160 in GDP growth and many of their citizens are trying to adapt to a lifestyle to suit their new income, or lack of it. So we see from these two examples that the current system is no longer working and needs to be adjusted.

There are many academics, politicians, business leaders and members of the public that view innovation as a way to move forward, start clearing the debt and generate a better life for all. The issue to date has been to answer the question, how. How do you successfully generate, capture, process and implement innovations?

The benefit of becoming an organization that is capable of answering this question is not only helping with the big economic picture, but also accrues its own benefits. Such as:

Growth through innovation/ creativity

Rather than be constrained by the ideas for new products, services and new markets coming from just a few people, A Thinking Corporation can tap into the creativity of all employees. This means that it has a never-ending flow of ideas from which to select those that best fit the strategic plan.

Globalization

Business of today can be done whenever and wherever. Thinking global is something that is quite feasible already. Reaching out to the opposite hemisphere is now just clicks away with the right internet connection.

The abundance of online messaging tools such as Yahoo Messenger (1 of the 1st of its kind) up to the rise of Skype, and now, Facebook. Globalization has been in the table since the late 90′s though it is just but now that the whole concept is starting to materialize.

So it is safe to say that technology was already there, it is the idea and the means where more people will be able to use that technology and have a market for it. Internet connectivity is the key to globalization, the cheaper and faster internet connectivity becomes available to people, the faster and better reach will internet technologies would have, a clearer sense of globalization is achieved.

Global Marketing Research

Marketing research as it was with any type of research would be mainly limited to one’s locality, one’s reach. If you want to know about something, you would usually simply can only reach out to where it is feasible and easily accessible to your means like inviting different people to attend a brainstorming session or focus groups. Handing out surveys in your local school, or mall that can easily get you a good demographic of your area.

These endeavors are definitely not obsolete and for all you know can provide such raw data that companies or businesses can really utilize. But right now, with the technology at hand, business can now venture into the global market and with that said, for them to be able to know how to do these businesses, what works, what demographics a country, or a region may have, what they need is reach and that is what technology provides.